Natural Capitalism: Creating the Next Industrial Revolution

Sometimes it's hard to shake off the pessimism when looking towards a future of increasing environmental degradation, vanishing resources, and dwindling energy supplies. Remarkably, authors Paul Hawken, Amory Lovins, and Hunter Lovins have offered a vision of the future that is not only positive, but that provides clear answers to many of our existing problems. The companies that succeed in coming generations will be those that heed the fundamental principles of efficiency, sustainability, and social responsibility. Natural Capitalism provides practical, real-world solutions and examples of companies that are already reaping the benefits of adapting their business practices to better suit changing global conditions.

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